Crafting a high-stakes experience for sports betting enthusiasts
As online sports betting surged, Tucheze (Swahili for ‘Let's Play’) needed a UI that captured game-day excitement while staying user-friendly for all levels of bettors. This design focused on creating an intuitive, immersive experience that guided users through interactive games, offering quick thrills and even quicker wins—boosting engagement and building loyalty among sports enthusiasts.
Timeline
2 months
Role
Visual Designer
Team
Roman Lenjo
Isaiah Mekenye
Overview
Tucheze, an online sports and casino betting platform, needed a visual experience in order to match the excitement of live sports and high-stakes games. With solid user research and foundational UX insights already established, my role was to instil the excitement and immediacy of a game-day atmosphere into the interface through strategic visual design. The core goal was to create a UI that provided immediate excitement and let users easily move between dynamic games, live betting, and real-time score updates.
To be considered a success, the design needed to:
Establish a visually compelling interface that could captivate users and make the betting experience feel dynamic and immersive.
Create intuitive pathways for users to jump quickly between various betting options and interactive games, reducing friction and enhancing enjoyment.
Balance the interface between usability and thrill, making it visually exciting without compromising clarity or ease of navigation.
The redesign increased user engagement: longer session times and higher interaction rates with key features, including quick-bet options. Users praised the dynamic visuals and intuitive layout of the platform, making it exciting but easy to navigate—both true for the fast pace of sports betting.
This project really cemented the importance of striking the right balance between visual flair and usability. It forced me to think about creating a design that was not only functional but also emotionally engaging, taught me how thoughtful visuals could really raise the bar for user experience and drive results.